The Blue Label Collection
Where Western Heritage is Elevated To Art
We are proud to bring you THE luxury wild rag of the West... The Fringe Blue Label line is the most elevated scarf collection in the Western industry — an exploration of craftsmanship, texture, and the timeless Western style that Fringe Scarves is known for. Making our debut in the luxury scarf industry! Each scarf is made from ultra thick, 16mm 100% Jacquard silk, with hand rolled edges, each hem meticulously sewn by hand with thread and needle. Crafted with excellence using a beautiful woven paisley jacquard as its backdrop. To take each scarf to a whole new level, they are individually printed on both sides to create a design that is as beautiful in motion as it is at rest. The result is a scarf that doesn’t just complement your style — it defines it.
Available in two sizes
Long Tall™ (35” square) and
Big 44™ (44” square)
the Blue Label drapes with incredible fluidity and holds a weight that feels undeniably luxurious. Every detail, from the hand-finished edges to the dimensional weave, reflects a commitment to quality that can be felt the moment it’s worn.
Art Behind the Blue Label
Clara smith
Each Blue Label scarf features original artwork created exclusively for this collection by Western artist Clara Smith.
Clara Smith is a Western artist and graphic designer from Oregon whose work carries both legacy and lived truth. From childhood, she sketched horses endlessly — a passion nurtured by her late aunt, renowned Western artist Joelle Smith, who taught her not only how to draw, but how to ride.
Today, Clara continues that lineage with intention. Her subjects are not imagined — they are real people, real horses, in real places across the American West. Through her eye and her hand, she documents authentic Western culture, preserving the stories, traditions, and quiet moments that define a way of life.
Her artwork is not inspired by the West — it is the West.
Rob Hendrickson
Fun fact! Owner Jodi Hendrickson's husband, Rob, has a long history in the design world. She wanted to tap into his creativity experience, so Jodi had him bring the Blue Label artwork to life through final layout and scarf design.
Raised on a working cattle ranch in western South Dakota, he grew up surrounded by the horses, gear, and authentic Western life that shaped his eye and his point of view. A former PRCA bareback rider and three-time National Collegiate Finals Rodeo qualifier, Rob comes to design through lived experience - not observation.
After his rodeo career, he shifted into the creative world in Fort Worth, where he became a partner in a leading advertising agency and spent years shaping brand, product, and creative strategy for some of the most recognizable names in the Western and lifestyle space. His background merges heritage, understanding, and high-level design - elevating Clara’s artwork into refined, gallery-worthy compositions worthy of luxury silk.
