Each Blue Label scarf features original artwork created exclusively for this collection by Western artist Clara Smith.

Clara Smith is a Western artist and graphic designer from Oregon whose work carries both legacy and lived truth. From childhood, she sketched horses endlessly — a passion nurtured by her late aunt, renowned Western artist Joelle Smith, who taught her not only how to draw, but how to ride.

Today, Clara continues that lineage with intention. Her subjects are not imagined — they are real people, real horses, in real places across the American West. Through her eye and her hand, she documents authentic Western culture, preserving the stories, traditions, and quiet moments that define a way of life.

Her artwork is not inspired by the West — it is the West.

Fun fact! Owner Jodi Hendrickson's husband, Rob, has a long history in the design world. She wanted to tap into his creativity and long time ad agency experience, so Jodi had him bring the Blue Label artwork to life through final scarf layout and design.

Raised on a working cattle ranch in western South Dakota, he grew up surrounded by the horses, gear, and authentic Western life that shaped his eye and his point of view. A former PRCA bareback rider and three-time National Collegiate Finals Rodeo qualifier, Rob comes to design through lived experience - not observation.

After his rodeo career, he shifted into the creative world in Fort Worth, where he became a partner in a leading advertising agency and spent years shaping brand, product, and creative strategy for some of the most recognizable names in the Western and lifestyle space. His background merges heritage, understanding, and high-level design - elevating Clara’s artwork into refined, gallery-worthy compositions worthy of luxury silk.