Every Fringe Scarf tells a story rooted in founder Jodi Weishaar Hendrickson’s upbringing on a South Dakota ranch. Growing up in a close-knit western community gave Jodi a deep appreciation for the people, places, and heritage that define the American West.

Fringe was among the first brands to move western wild rags beyond traditional paisleys and polka dots, introducing expressive designs filled with meaning, personality, and original artwork inspired by Jodi’s past. Today, she continues to push western neckwear forward with fresh designs that celebrate her roots while bringing a modern perspective to a timeless and ongoing tradition. All while never sacrificing quality, using the finest 100% silk and taking immense pride in customer service and friendship. Thank you for shopping Fringe!