Recapping WESA Dallas: New Western Silk Scarves, Wildrags & Accessories from Fringe Scarves
We just returned from the Western and English Sales Association (WESA) Market in Dallas, and it was an absolute barn burner!
For those unfamiliar, WESA is the premier trade event where top Western fashion brands debut their latest collections to retail store owners and buyers. From small boutique specialty shops to large Western outfitters across the globe, retailers gather at the Dallas Market Center to shop the newest styles in Western apparel, outerwear, hand-crafted jewelry, and 100% pure silk scarves.
This year, Fringe Scarves unveiled our newest Western silk scarf designs for the fall season, along with our expanding line of fashion accessories, including silk bandanas, leather scarf slides, and custom silk scarf storage racks. Every year our turn-out grows, but this season, the Fringe Scarves showroom was absolutely PACKED! And we couldn't be more excited!
Big Chief Trading Co. | Bearded Beast | The Amy's
Why In-Person Shopping & Western Accessories Are Booming. While online shopping offers undeniable convenience—typing "best accessories for a white tee and jeans" into a search bar and waiting for delivery—nothing replaces the hands-on experience of shopping in person. Specialty and premium haute-couture retail categories are experiencing a massive resurgence.
Silk scarves and wildrags lead the pack as the fastest-growing fashion accessory category. According to recent retail trends, experiential shopping is skyrocketing. Customers want to feel the weight of 100% pure silk, see the rich vibrancy of hand-designed patterns, and test how a wildrag drapes against their outfit. (Many boutique stockists carrying Fringe Scarves offer incredible in-store shopping experiences!) Accessories make fashion effortless—and styling a Fringe Silk Scarf is plain fun.
David Bond & Scott Slusher. | Two Ladies I Don't know | Another Lady I don't know
New Product Lines & Western Art Collaborations
At Fringe Scarves, we pride ourselves on delivering the highest quality, most unique silk wildrags and scarf accessories on the market. This year, we introduced four brand-new product categories:
- The Blue Label™ & Ranchi Rags™ Lines: Crafted from premium silk, setting the standard for high-end Western silk scarves.
- The Boli™ Line: A 70-inch Western take on the classic silk twilly, designed for versatile neck, hair, and handbag styling.
- The Pony Express™ Collection: A bold, vintage throwback packed with classic Western flavor.
- New Scarf Slide Designs: Premium hardware designed to secure wildrags with effortless style.
Explore the Fall Collection: 28 New Silk Scarves & Scarf Slides
Our team designed 28 brand-new styles across our signature silk scarf collection and accessory lines:
The Exclusive Artist Series
Fringe Scarves proudly partners with renowned artists to convert wearable Western art into collectible silk wildrags.
- By Dolan Geiman: Celestial Queen, Shades of Texas, Palomino
- By David Bond: Get Along Little Doggy, Cowgirl Kate, Toro Grande Angus
Fringe Scarves Core Collections
- San Miguel
- Happy Trails
- Ride 'Em Cowboy
- Hi Yo Silver
- El Azteca
- Crazy Quilt
- On The Seventh Day
- Amen
- Hot Heels
- Head in the Clouds
Blue Label Line
- Big Sky Polka Dot
- Smells Like Money Polka Dot
Bolis Collection
- Getting Western Plaids
- Preppy Saddle
New Western Scarf Slides
- Horse Showy
- Flora Thunderbird
- Bridled
- Rooster
The Perfect Gift: Pure Silk Scarves & Western Accessories
Looking for a thoughtful, stylish gift? Silk scarves, bandanas, and scarf slides are the ultimate one-size-fits-all solution—removing any sizing guesswork while delivering timeless versatility for any wardrobe.
Custom Silk Scarves for Events & Brands
Did you know we also create custom silk wildrags? Whether you supply your own art or have our team design it for you, custom silk scarves from Fringe Scarves make unforgettable gifts and promotional items for corporate events, associations, Western weddings, and special celebrations.
Explore the latest styles today at Fringe Scarves and find your next favorite Western accessory!